Jessica Berge
Pronounced Berge
like Fergie
Mobilize
2021—05
Working remotely has been a challenge for us all, but it is even harder to unite a community digitally. To try to combat this, I was tasked with creating fun gifts that people would enjoy using. I designed some fun notebooks for a group of super-users we call Champions that I moderated. I also created t-shirts for all the employees to wear and unite us all over the world.
The Woodshop
2021—07
Branding with Distinction
One of the projects I worked on was to differentiate a fast-growing distillery in Spokane called Dry fly. Having many good memories of fly fishing with my father, I created several versions to invoke the movement of flowing and rippling Big Spokane river. In one version, I focused my typography to emulate the gracefulness of casting out into the water. In my next version, I focused on the imagery after casting the line and being mesmerized by the lure floating down the ripples of the river waiting for a bite.
A local Oil Company was participating in a local Race Night with two of their employees competing as drivers. My job was to design a shirt to support their team at the track. This project made me nostalgic for playing with Hot Wheels whenever I visited my cousins. I wanted to bring some of this nostalgia and fun into the employee Race Night.
One of the projects I worked on was to differentiate a fast-growing distillery in Spokane called Dry fly. Having many good memories of fly fishing with my father, I created several versions to invoke the movement of flowing and rippling Big Spokane river. In one version, I focused my typography to emulate the gracefulness of casting out into the water. In my next version, I focused on the imagery after casting the line and being mesmerized by the lure floating down the ripples of the river waiting for a bite.
A local Oil Company was participating in a local Race Night with two of their employees competing as drivers. My job was to design a shirt to support their team at the track. This project made me nostalgic for playing with Hot Wheels whenever I visited my cousins. I wanted to bring some of this nostalgia and fun into the employee Race Night.
Social Media
During my time at the Woodshop, I embraced the fun and silly vibe of the agency. My vision was to allow more of their whimsical voice to carry over in their social media. Previously, one of their favorite things to share on social media were wallpapers for followers to screenshot and use. I have always loved to doodle repetative images and fill up pages in my sketchbook. I took these doodles and created abstract wallpapers.
Another strategy I used to make their Instagram more fun was to create personal instagram wall papers for each staff memeber through an easy formula. I had each member of the team identify 3-5 hobbies that they love. I blended their hobbies visually and transformed those into a seamless pattern with the Woodshop colors. My goal was to be able to visually capture each unique individual that made up the Woodshop team.
The Woodshop’s Instagram bio reads “Mediocre at improv, but pretty good with bad puns” so so support their distinct personality I created a lot of bad visual puns with animated typography. I searched for and discovered the perfect puns I could put in a loop animation that visually matched the joke. Water you waiting for? Don’t just ink about it. Click the link to see them all!
See all my animations
During my time at the Woodshop, I embraced the fun and silly vibe of the agency. My vision was to allow more of their whimsical voice to carry over in their social media. Previously, one of their favorite things to share on social media were wallpapers for followers to screenshot and use. I have always loved to doodle repetative images and fill up pages in my sketchbook. I took these doodles and created abstract wallpapers.
Another strategy I used to make their Instagram more fun was to create personal instagram wall papers for each staff memeber through an easy formula. I had each member of the team identify 3-5 hobbies that they love. I blended their hobbies visually and transformed those into a seamless pattern with the Woodshop colors. My goal was to be able to visually capture each unique individual that made up the Woodshop team.
The Woodshop’s Instagram bio reads “Mediocre at improv, but pretty good with bad puns” so so support their distinct personality I created a lot of bad visual puns with animated typography. I searched for and discovered the perfect puns I could put in a loop animation that visually matched the joke. Water you waiting for? Don’t just ink about it. Click the link to see them all!
See all my animations
Technology Association
of Oregon
2021—03
Having spent a large amount of my childhood in Oregon, I was thrilled to work with the Technology Association of Oregon. TAO connects leading businesses within the Technology Industry located all across the state, and they wanted designs that captured that connection. Most of my childhood was spent in the Portland area, but as I got older learned how different the many regions of Oregon are. The main regions being the mountains, the ocean, the desert, and the agriculture. I combined these regions with circuit board imagery bringing together the regions that make up the state, and physical parts that connect technology.
Read TAO blog post
Read TAO blog post
Nordstrom Instagram
2021—02
While working at Nordstrom as a sales associate,we were asked to sell on both our social media and in person. We were given new products to focus on each week, and I tried to highlight them in a fun and unique way. My goal was to be creative with how I did this and these are a few of my advertisements that graced not only my social media but also the Spokane Nordstrom’s social media account.