Desert Elegance @ The Ellison
Desert Elegance @ The Ellison
The Ellison began as The Highline, originally envisioned with a bright, energetic identity rooted in classic Las Vegas character. After a required name change and evolving interior direction, the brand needed to shift toward something more refined. With a colorful exterior and cool-toned interiors, the challenge became creating a visual identity that could unify contrasting design influences while positioning the property within the Las Vegas luxury residential market.
The Ellison began as The Highline, originally envisioned with a bright, energetic identity rooted in classic Las Vegas character. After a required name change and evolving interior direction, the brand needed to shift toward something more refined. With a colorful exterior and cool-toned interiors, the challenge became creating a visual identity that could unify contrasting design influences while positioning the property within the Las Vegas luxury residential market.
Client
Lyon Living
Client
Lyon Living
Project Type:
Branding • Graphics • Signage
Project Type:
Branding • Graphics • Signage
RELEASE
2023
RELEASE
2023
Credit
S. Mckenna, Director | T. Kretzmann, SVP
Credit
S. Mckenna, Director | T. Kretzmann, SVP
ENERGY & SERENITY
ENERGY & SERENITY
I explored multiple directions and developed a flexible brand system that balanced expression with restraint. Built on a neutral palette with black and white desert florals and controlled moments of color, the identity translates across collateral and environmental graphics, supporting a more elevated and design-forward positioning.
I explored multiple directions and developed a flexible brand system that balanced expression with restraint. Built on a neutral palette with black and white desert florals and controlled moments of color, the identity translates across collateral and environmental graphics, supporting a more elevated and design-forward positioning.
