Dated to Distinctive: Reimagining a Tropical Escape
Dated to Distinctive: Reimagining a Tropical Escape
Delamar was developed as part of a broader effort to reposition an aging apartment community into a vibrant lifestyle destination. The challenge wasn't creating a brand from scratch, but changing how people perceived the property through a completely refreshed visual identity. Inspired by South Florida's tropical energy, the brand embraced bold color, lush landscapes, and a more playful personality that reflected the lifestyle residents aspired to, rather than the property's past.
Delamar was developed as part of a broader effort to reposition an aging apartment community into a vibrant lifestyle destination. The challenge wasn't creating a brand from scratch, but changing how people perceived the property through a completely refreshed visual identity. Inspired by South Florida's tropical energy, the brand embraced bold color, lush landscapes, and a more playful personality that reflected the lifestyle residents aspired to, rather than the property's past.
Client
Lyon Living
Client
Lyon Living
Project Type:
Design System • Graphics • Signage
Project Type:
Design System • Graphics • Signage
RELEASE
2022
RELEASE
2022
Credit
S. Mckenna, Director | T. Kretzmann, SVP
Credit
S. Mckenna, Director | T. Kretzmann, SVP
Relaxed Refinement
Relaxed Refinement
I translated that vision into a cohesive identity system spanning environmental graphics, signage, print collateral, digital marketing, and leasing materials. Every touchpoint was designed to reinforce the same welcoming, energetic experience while remaining flexible enough to scale across future marketing initiatives. The result was a refreshed brand that elevated the property's perception and created a stronger sense of place through consistent storytelling and implementation.
I translated that vision into a cohesive identity system spanning environmental graphics, signage, print collateral, digital marketing, and leasing materials. Every touchpoint was designed to reinforce the same welcoming, energetic experience while remaining flexible enough to scale across future marketing initiatives. The result was a refreshed brand that elevated the property's perception and created a stronger sense of place through consistent storytelling and implementation.
