Bayfront Living @ The Dylan
Bayfront Living @ The Dylan
The Dylan was developed as a fast-paced rebrand for a bayside apartment community in the Bay Area, aimed at elevating the property’s presence within a competitive rental market. Inspired by the name meaning “son of the sea,” the identity draws from its waterfront location to create a timeless, modern, and refined visual direction that feels both approachable and design-forward.
The Dylan was developed as a fast-paced rebrand for a bayside apartment community in the Bay Area, aimed at elevating the property’s presence within a competitive rental market. Inspired by the name meaning “son of the sea,” the identity draws from its waterfront location to create a timeless, modern, and refined visual direction that feels both approachable and design-forward.
Client
Lyon Living & Ledcor
Client
Lyon Living & Ledcor
Project Type:
Branding • Graphics • Signage
Project Type:
Branding • Graphics • Signage
RELEASE
2023
RELEASE
2023
Credit
S. Mckenna, Director | T. Kretzmann, SVP
Credit
S. Mckenna, Director | T. Kretzmann, SVP
Refined by the bay
Refined by the bay
Working within an accelerated timeline, I created the brand identity and visual system, applying it across collateral, window graphics, and environmental applications. Built on a coastal palette of blues, greens, and warm neutrals, paired with a subtle wave motif and balanced typography, the system was designed to scale quickly while establishing a more elevated and cohesive presence for the property.
Working within an accelerated timeline, I created the brand identity and visual system, applying it across collateral, window graphics, and environmental applications. Built on a coastal palette of blues, greens, and warm neutrals, paired with a subtle wave motif and balanced typography, the system was designed to scale quickly while establishing a more elevated and cohesive presence for the property.
