Identity Playground

Identity Playground

Identity Playground is a collection of independent explorations focused on typography, form, and visual systems. These projects create space to test ideas outside of client constraints, allowing for a more instinctive and iterative approach to identity design.

Identity Playground is a collection of independent explorations focused on typography, form, and visual systems. These projects create space to test ideas outside of client constraints, allowing for a more instinctive and iterative approach to identity design.

Client

Lyon Living | TAO | The Woodshop

Client

Lyon Living | TAO | The Woodshop

Project Type:

Design Systems • Packaging

Project Type:

Design Systems • Packaging

RELEASE

2022

RELEASE

2022

Conceptual Marks

Conceptual Marks

Not every project grows into a complete brand system, but every project begins with an idea. Identity Playground is a collection of logos, visual explorations, and early-stage branding concepts that explore storytelling, typography, and place. Some became full identities, others remained concepts, but each reflects a different approach to solving a brand challenge.

Not every project grows into a complete brand system, but every project begins with an idea. Identity Playground is a collection of logos, visual explorations, and early-stage branding concepts that explore storytelling, typography, and place. Some became full identities, others remained concepts, but each reflects a different approach to solving a brand challenge.