Identity Playground

Identity Playground

Identity Playground is a collection of independent explorations focused on typography, form, and visual systems. These projects create space to test ideas outside of client constraints, allowing for a more instinctive and iterative approach to identity design.

Identity Playground is a collection of independent explorations focused on typography, form, and visual systems. These projects create space to test ideas outside of client constraints, allowing for a more instinctive and iterative approach to identity design.

Client

Lyon Living | TAO | The Woodshop

Client

Lyon Living | TAO | The Woodshop

Project Type:

Design Systems • Packaging

Project Type:

Design Systems • Packaging

RELEASE

2022

RELEASE

2022

Conceptual Marks

Conceptual Marks

Through mark-making, type pairing, and graphic composition, each study explores how subtle decisions shape tone and perception. While experimental in nature, the work continues to reflect a consistent interest in clarity, structure, and visual balance.

Through mark-making, type pairing, and graphic composition, each study explores how subtle decisions shape tone and perception. While experimental in nature, the work continues to reflect a consistent interest in clarity, structure, and visual balance.