Identity Playground
Identity Playground


Identity Playground is a collection of independent explorations focused on typography, form, and visual systems. These projects create space to test ideas outside of client constraints, allowing for a more instinctive and iterative approach to identity design.
Identity Playground is a collection of independent explorations focused on typography, form, and visual systems. These projects create space to test ideas outside of client constraints, allowing for a more instinctive and iterative approach to identity design.
Client
Lyon Living | TAO | The Woodshop
Client
Lyon Living | TAO | The Woodshop
Project Type:
Design Systems • Packaging
Project Type:
Design Systems • Packaging
RELEASE
2022
RELEASE
2022


Conceptual Marks
Conceptual Marks
Not every project grows into a complete brand system, but every project begins with an idea. Identity Playground is a collection of logos, visual explorations, and early-stage branding concepts that explore storytelling, typography, and place. Some became full identities, others remained concepts, but each reflects a different approach to solving a brand challenge.
Not every project grows into a complete brand system, but every project begins with an idea. Identity Playground is a collection of logos, visual explorations, and early-stage branding concepts that explore storytelling, typography, and place. Some became full identities, others remained concepts, but each reflects a different approach to solving a brand challenge.



